Expat Community

Seoul is increasingly international, with its expat population growing thanks to global companies, international schools, and the rising popularity of K-pop and Korean dramas. Areas like Itaewon cater heavily to expatriates, with international restaurants, English-speaking establishments, and community hubs. Expat organizations such as Seoul Global Center and online communities on Facebook or Meetup provide great support for newcomers. Additionally, Seoul’s extensive amenities—world-class healthcare, international schools, and comprehensive public transport—make it highly accommodating to foreign residents.

‍Join our community of over 150 members who have relocated to Seoul! Connect with fellow expats, share experiences, and build your network in one of the world’s most diverse cities.

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Co-working spaces

We partner with IWG - International Workplace Group, a leading co-working provider to offer exclusive benefits to our users available in Seoul (Regus). Sign up to discover more partners details.

Here are some popular co-working spaces in Seoul:

• WeWork: With multiple locations across Seoul, WeWork provides modern amenities such as high-speed Wi-Fi, private offices, and a vibrant community atmosphere with frequent networking events.
• Regus's Dongdaegu Station Centre: Offers flexible workspace solutions in premium locations, with professional meeting rooms, virtual office services, and lounge areas.
• FastFive: A locally popular co-working chain offering stylish interiors, private and shared offices, and community events focused on startups and freelancers.
• HIVE Arena: A creative co-working space catering to tech startups, digital nomads, and entrepreneurs, offering shared desks, event spaces, and startup-friendly resources.

Public workspaces

For those who prefer public spaces, Seoul offers plenty of options to work and study:

• Seoul Metropolitan Library: Located near City Hall, this library provides free Wi-Fi, study tables, and quiet zones, making it a favorite for focused work.
• Anthracite Coffee Roasters: A trendy café known for its industrial design and strong Wi-Fi, perfect for working in a relaxed environment.
• Starfield COEX Mall: A sprawling shopping and lifestyle complex featuring quiet lounges and cafés with ample seating and internet access.

Company presence

Seoul is a powerhouse for business, excelling in technology, finance, entertainment, and manufacturing:

• Technology: Headquarters for global tech giants like Samsung, LG, and Naver, Seoul is a leading hub for innovation in AI, electronics, and fintech.
• Entertainment: As the center of Hallyu (Korean Wave), Seoul is home to entertainment companies like SM Entertainment and CJ ENM, driving K-pop and Korean media exports.
• Finance: Hosts major Korean banks like KB Kookmin and Shinhan, alongside a growing presence of international financial institutions.
• Manufacturing: Known for companies like Hyundai and Kia Motors, Seoul plays a critical role in the global automotive and electronics supply chain.

Startup culture

Seoul has a dynamic startup ecosystem supported by government incentives and innovation hubs:

• Seoul Startup Hub: A large facility providing incubator programs, funding resources, and co-working spaces tailored to startups in various industries.
• Maru180: Operated by Asan Nanum Foundation, this space supports startups with funding, mentorship, and networking opportunities.
• D.CAMP: A startup campus fostering entrepreneurship with coworking areas, accelerators, and investor connections.
  Seoul is particularly strong in health tech, edtech, and gaming startups, with companies like Toss and Woowa Brothers making significant waves globally.

Networking opportunities

Seoul offers numerous networking events and spaces for professionals and entrepreneurs:

• Startup Alliance Korea: Regular events and meetups connecting startups with investors and mentors.
• Global Seoul Mates: A community for expats and locals to exchange ideas and create professional connections.
• Meetup Groups: Platforms like Meetup host events in Seoul for industries ranging from tech to creative arts.
• FastFive and Hive Arena Events: These co-working hubs frequently host workshops, pitch nights, and community meetups to facilitate collaboration.

Attractions

Seoul is a city of contrasts, blending ancient history with modern marvels. From iconic landmarks to cultural treasures, these must-see attractions showcase the city’s rich heritage and contemporary flair:

• Gyeongbokgung Palace: A grand symbol of Korea’s royal heritage, this Joseon-era palace features stunning architecture, picturesque gardens, and the daily Changing of the Guard ceremony.
• N Seoul Tower: Perched atop Namsan Mountain, this iconic tower offers breathtaking panoramic views of Seoul, complete with romantic love locks and a revolving restaurant.
• Bukchon Hanok Village: A charming neighborhood filled with traditional Korean houses (hanok), winding alleys, and cultural workshops.
• Dongdaemun Design Plaza (DDP): A futuristic landmark designed by Zaha Hadid, this cultural hub hosts exhibitions, fashion shows, and nighttime light displays.
• Myeongdong: A bustling shopping district known for its vibrant atmosphere, street food, and countless beauty and fashion stores.
• Insadong: A cultural haven featuring antique shops, traditional tea houses, and art galleries, perfect for those seeking a taste of traditional Korea.
• Lotte World Tower and Mall: One of the world’s tallest skyscrapers, offering luxury shopping, an observation deck with glass floors, and a world-class aquarium.
• Cheonggyecheon Stream: A restored urban stream that provides a peaceful escape with its scenic walkways, art installations, and tranquil vibe amidst the bustling city.

Festivals and holidays

Festivals:

• Seoul Lantern Festival (November): The Cheonggyecheon Stream comes alive with intricate lantern displays, illuminating the city with dazzling lights and cultural stories.
• Seoul Jazz Festival (May): A vibrant music event attracting international jazz legends and local artists, held in the beautiful Olympic Park.
• Boryeong Mud Festival (July): Although slightly outside Seoul, this popular festival is a fun-filled experience featuring mud wrestling, slides, and spa treatments.

Holidays:

• Seollal (Lunar New Year): Families gather to pay respects to ancestors, enjoy traditional dishes like tteokguk (rice cake soup), and engage in cultural games like yutnori.‍
• Chuseok (Korean Harvest Festival): A time for family reunions and ancestral worship, celebrated with songpyeon (rice cakes) and visits to ancestral graves.‍
• Christmas Day (December 25): Though not widely celebrated, Seoul’s malls and streets light up with festive decorations, including special events at Lotte World and Myeongdong.

Local celebrities

Seoul has been home to numerous influential figures who have shaped global culture and entertainment:

• Bong Joon-ho: The Oscar-winning director of "Parasite," who brought global attention to Korean cinema.
• Kim Yuna: An Olympic gold medalist in figure skating, widely regarded as a national icon and global sports legend.
• BTS: The globally acclaimed K-pop group whose music and influence have reached unprecedented international fame.

Fun fact

Seoul's subway system is one of the longest and most efficient in the world, with some stations featuring hidden art galleries, libraries, and even underground shopping malls.

Local cuisine

Seoul’s food scene is a feast for the senses, offering a mix of traditional and contemporary Korean dishes. Here are some must-try experiences:

• Bibimbap: A vibrant dish of mixed rice topped with vegetables, egg, and meat, often served in a sizzling stone bowl (dolsot).
• Kimchi: Korea’s famous fermented side dish, available in countless varieties, from cabbage to radish.
• Samgyeopsal: Grilled pork belly that diners cook at their table, typically served with ssamjang (spicy sauce) and lettuce wraps.
• Tteokbokki: Spicy stir-fried rice cakes with a chewy texture, often found at street food stalls.
• Hotteok: A sweet Korean pancake filled with brown sugar, nuts, and cinnamon, perfect for a quick snack on chilly days.

Do's and Don'ts

✅ Do bow as a greeting, bowing is a sign of respect in Korean culture, especially when meeting someone for the first time or addressing elders.

✅ Do try Korean food. Embrace local cuisine by exploring dishes like kimchi, bibimbap, and Korean barbecue. Dining at street food markets is also a must.

✅ Do learn basic Korean phrases, while many people in Seoul speak English, learning simple phrases like "Annyeonghaseyo" (hello) or "Gamsahamnida" (thank you) will be appreciated.

❌ Don’t speak loudly in public, Koreans value modesty and discretion, so avoid being overly loud on public transport or in public places.

❌ Don’t tip. Tipping is not customary in Korea and can even be considered rude in some contexts. Service charges are typically included in the bill.

❌ Don’t point with your finger, use your whole hand to gesture instead, as pointing can be perceived as impolite.

Tipping

Tipping is not customary in Seoul and is generally not expected. Most establishments include service charges in the bill. Here’s what you need to know:

• Restaurants: No tipping is required. A service charge is usually included in the bill at upscale restaurants.
• Bars: Tipping is not expected, though leaving small change may be appreciated in rare cases.
• Taxis: Tipping is not practiced. Simply round up the fare if you wish to show appreciation.
• Hotels: Tipping is uncommon, but offering KRW 1,000–2,000 per bag to a bellhop or concierge is acceptable in high-end establishments.

Note: While tipping is rare, exceptional service can always be acknowledged with a small gesture, though it is not required or expected.

Equivalent services & platforms^‍

_‍^{Taxi service} _{Kakao Taxi}

_‍^Supermarket _{E-Mart, Homeplus}^‍

^{Messaging platform} _KakaoTalk

‍^{Food delivery} _{Baemin (Baedal Minjok), YogiyoI}

^{Internet provider} _{KT, SK Broadband}^‍

^Bank _{KB Kookmin, Shinhan Bank}

^{Hotel booking} _{Agoda, Yanolja}‍

‍^{Online shopping} _{Coupang, Gmarket}

^Streaming _{Netflix, Wavve, Tving}‍

Apps to download before arrival

^{Navigation & transit} _{KakaoMap, Naver Map}

^Ride-hailing _{Kakao T, Uber}

^{Food & dining} _{Baemin (Baedal Minjok), Yogiyo, MangoPlate}

^{Daily essentials} _{Coupang, Market Kurly}

^{Currency & language} _{XE Currency, Papago Translate}

^{Weather & city info} _{KMA Weather, Visit Seoul}

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Disclaimer: This city guide is based on personal research, experiences, and various online sources. While we strive for accuracy and inclusivity, the content is generalized and may not reflect all individual circumstances or perspectives. Readers are encouraged to double-check information for accuracy and relevance to their specific needs. Updated as of November 2024, this guide is for informational purposes only. We disclaim all liability for decisions made based on this guide.